
So, I was watching the new "Pirates" DVD over the weekend, and decided to check out the "sneak peeks" on the disk. I should preface this by saying I couldn't find an online version of the clip, so those of you who didn't buy "Dead Man's Chest" will have to take my word. Disney has assembled a trailer of sorts promoting Blu-ray disks.
To my surprise, many favorite Disney characters, from Aladdin to the fairies in Sleeping Beauty turned out in support of the format. Basically, Disney pulled every clip of every character they could think of, who said the word "blue" in an animated feature. I have to admit, it was a bit unnerving seeing some of my beloved childhood animations hocking a format that could just as easily disappear as become THE standard.
Disney has always supported the Sony developed format over rival HD-DVD, but the company seemed in the past to be...hesitant to jump in feet first. Well, now they come out with a one-two punch that just about made me feel like Blu-ray was a member of my family.
Interestingly, the same "Pirates" movie which contained the the trailer will not be coming to Blu-ray in the near future. According to
this article, Disney plans not to release any of it's "major A-list titles" until they reach a certain "platform penetration."
It seems to me Disney could help the platform grow by releasing all it's major titles in Blu-ray format. At the same time, I realize they have a reputation to think of, and it wouldn't look good to have mountains of unsold copies on store shelves. Maybe you can understand why I'm confused by the the house that Walt built.
That was the lecture, now here is your homework.
Tell me where you think Disney stands in the format war. Are they:
A). totally committed to Blu-Ray
B). sitting on the fence to see what happens
C). not really concerned about which format they use.
For bonus points, tell me "How important is Disney's role in the success or failure of the Blu-ray format?" The winner, who will be selected by an impartial panel of judges, will receive a personalized message board response from an authentic DVGuru blogger.
Looking forward to your input
Adam