We might be guilty of associating successful distribution to landing films in major cities and established venues. But it doesn't necessarily have to be this way. Filmmaker Magazine has a great article detailing Jay Craven's experiences self-distributing his film, Where the Rivers Flow North in rural Vermont and applying his strategies and successes to his second DIY film release, Disappearances.

"...I decided to launch a 100 Town Tour of the state. We needed cash, so while we waited for movie theaters to clear their schedules, we started playing town halls, granges and old opera houses. You can rent most of them for $50 and set up the show in less than an hour. And you take home all the cash at the end of the night."

Definitely an interesting look at alternative distribution strategies.

(via DIY Filmmaker)