Macworld 2007 has come and gone, and Apple has taken the movie download game one step further with the introduction of the Apple TV. Yet only one new film studio partner was announced, and that was Paramount. Despite unleashing over 100 of their movies to the iTunes Store, hardly any are what we would consider current titles. And where are all of the other Hollywood studios? Why aren't any other companies jumping on the bandwagon, with Jobs seemingly poised to take over everyone's living room? This Business Week article explains why: they want you, the consumer, to have even less control over that media file you are buying, and they want even more money for it. Yes, it seems $15 just isn't enough for a movie download, even without any kind of extra content or the visual quality seen on a DVD. (Oh, and near zero production costs for the companies themselves.) And yes, being able to watch this download on up to three devices is just too many. Gee. Thanks, Hollywood.

(via CinemaTech)