Podaddies is a new video advertising internet startup that, according to founder and CEO Nigel Pagel, wants to "support independents by providing targeted dynamic ads that are maximized based on a cost basis."

This sounds great for small time video producers bringing more possible ways to make money from videos that are broadcast over the internet. The company is looking for customized solutions rather than automated ones, which still leaves the video advertising industry open to an automatic contextual video advertising platform comparable to Google Adsense.

Pagel also believes that pre-roll adverts are too much of a deterrent, and I have to agree that they are too intrusive and often stop me watching a video altogether, whereas I will quite often sit through a short advert at the end of a video.