In one of those "I told you so" moments, CBS recently announced that their TV shows have received a major boost after they released some of their content on YouTube. David Letterman gained 5 percent (or 200,000 new viewers), while Craig Ferguson is up 7 percent (or 100,000 viewers). CBS has uploaded 300 clips so far, which have averaged 857,000 views per day in total - that's 29.2 million views on YouTube this month. A round of applause for CBS because instead of suing YouTube, they have been smart enough to use it to their advantage. Another good example of the YouTube effect was Borat, I saw a quarter of the movie on YouTube before seeing it in the theaters but that only whetted my appetite. And I am guessing it was the case for the millions of Borat viewers.YouTube Effect: CBS Gets Massive Boost
In one of those "I told you so" moments, CBS recently announced that their TV shows have received a major boost after they released some of their content on YouTube. David Letterman gained 5 percent (or 200,000 new viewers), while Craig Ferguson is up 7 percent (or 100,000 viewers). CBS has uploaded 300 clips so far, which have averaged 857,000 views per day in total - that's 29.2 million views on YouTube this month. A round of applause for CBS because instead of suing YouTube, they have been smart enough to use it to their advantage. Another good example of the YouTube effect was Borat, I saw a quarter of the movie on YouTube before seeing it in the theaters but that only whetted my appetite. And I am guessing it was the case for the millions of Borat viewers.
