Later today, online video sharing site Brightcove will release new features making it easier to insert ads into video clips, syndicate, and sell content. These new services will benefit both video producers and website owners where Brightcove will match up the two. For example, a news site on extreme sports could get a feed on foreign surf competitions from an established news agency like Reuters, resell or syndicate its own clips to online outdoor-clothing merchants, and put ads in the videos it produces. Unlike the video portal YouTube, Brightcove believes the best way to reach an audience is directly, which is why the site lets people create their own Internet TV channel which they can also profit from. The service is free but Brightcove keeps 50% of ad-revenue and 30% of sales. This could be an interesting way for video producers to monetize their content, but will Internet users accept ads inserted into video content? I guess we shall see...Brightcove wants to make you rich
Later today, online video sharing site Brightcove will release new features making it easier to insert ads into video clips, syndicate, and sell content. These new services will benefit both video producers and website owners where Brightcove will match up the two. For example, a news site on extreme sports could get a feed on foreign surf competitions from an established news agency like Reuters, resell or syndicate its own clips to online outdoor-clothing merchants, and put ads in the videos it produces. Unlike the video portal YouTube, Brightcove believes the best way to reach an audience is directly, which is why the site lets people create their own Internet TV channel which they can also profit from. The service is free but Brightcove keeps 50% of ad-revenue and 30% of sales. This could be an interesting way for video producers to monetize their content, but will Internet users accept ads inserted into video content? I guess we shall see...Reader Comments
(Page 1)2. I guess this could work. But too many ads can put people off. I know I hate being made to wait. As long as they're not forced on people then I don't see why it shouldn't be done. It's also a good way to put some personal touch into your ads.
Posted at 4:06AM on Nov 16th 2006 by Godric E S Bader
1. Interesting use of Adobe's Flex 2 in their studio interface.
Posted at 10:34AM on Oct 30th 2006 by Matt