Rockeboom and Zefrank are arguably the biggest videoblogging sites today, and recently Zefrank wondered aloud/ joked about the numbers that Rocketboom has been touting. Rocketboom's founder, Michael Baron has publicly stated his viewership has increased 10% despite the departure of his longtime host, Amanda Cogdon. Baron responded to Frank's accusations with a post on his blog saying his numbers were legit, and had tech-blog Techcrunch verify his numbers. Baron says 300,000 a day versus Zefrank's 30,000. Mind you Rocketboom is present on all forms of media including televison, more widely distributed and has been longer on the air than Zefrank "The show." While Ze has both a blog and videoblog in the top 100 of Technorati's popular weblogs and supposedly more popular than Rocketboom.Videblogging drama aside, videobloggers are annoyed that there is no good mechanism to figure out the success of a videoblog. Pageviews, links and the usual website analytic tools fall short when it comes to podcasting. Raw log data versus feed and an embedded javascript analytic tool like Google Analytics will vary substantially, but add to the mix the other modes of distribution like cellphones and television and you've got no reliable metric for measuring views. There is no good way of finding out of how many people are really watching your shows. I wish developers would stop making useless web apps and start working on an videoblog analytic tool that is more accurate and helpful.
Update: Ze responds, he calls it Nerdfight









1. The Web Analytics Association would be more than happy to address these issues. Find out more at http://www.webanalyticsassociation.org/. At NPR, we're grappling with the same issues but over Podcasts and streaming audio.
Posted at 5:53PM on Oct 27th 2006 by Enrique Gonzales