Probably the cream of the daily vodcast crop is doing quite well for itself. According to sources at the recent Podcast and Portable Media Expo head Rocketboomer Andrew Baron reportedly signed an advertising deal for $80,000 -- for one week. That's $16,000 a day Monday through Friday. I believe that Rocketboom is one of the most deserving video podcasts to hit it big with mainstream advertisers since they produce a high quality product. And the advertisers aren't getting such a bad deal either since they will be reaching more than 300,000 daily viewers. This is fine and dandy for Rocketboom, but this is huge for the rest of the vodcasters/podcasters/independent media producers out there as this legitimizes "home-made" content. Perfect timing with the whole Google/YouTube deal you have heard so much about these past couple of days. It just shows with a little patience you too can be a big Rocketboom.Rocketboom is rich!
Probably the cream of the daily vodcast crop is doing quite well for itself. According to sources at the recent Podcast and Portable Media Expo head Rocketboomer Andrew Baron reportedly signed an advertising deal for $80,000 -- for one week. That's $16,000 a day Monday through Friday. I believe that Rocketboom is one of the most deserving video podcasts to hit it big with mainstream advertisers since they produce a high quality product. And the advertisers aren't getting such a bad deal either since they will be reaching more than 300,000 daily viewers. This is fine and dandy for Rocketboom, but this is huge for the rest of the vodcasters/podcasters/independent media producers out there as this legitimizes "home-made" content. Perfect timing with the whole Google/YouTube deal you have heard so much about these past couple of days. It just shows with a little patience you too can be a big Rocketboom.
1. Don't be so quick to laud Rocketboom's advertising success. I believe he dramatically overstates his ad success. Plus what is indisputable is that there is rarely any advertising on the site. Rocketboom host Jaonne Colan even mentioned it in her Thursday 10-12-06 broadcast."Advertisments on Rocketboon are still so rare that they deserve to be mentioned". He talks a big game but still cannot get any regular sponsorship.
Posted at 10:16AM on Oct 16th 2006 by Tom Cauley