Update: 10/11/2006
As per a reader comment (see below) I decided to do some additional checking on this product. It turns out the comment was correct, and this is indeed a new light source for DLP. The article linked below did an extremely poor job of reporting the story. prior to the post, I did check out the manufacturers site and found nothing contradicting the report. I apologize for unintentionally misleading anyone, and will attempt to correct the mistakes below in a new post.

Move over plasma, there's a new set in town. Australian company Arasor debuted today a brand spanking new technology they feel will put Plasma TVs in an early grave. Their sales pitch: half the price - twice as good! They also claim the new sets will be lighter and thinner have a smaller footprint than freestanding plasma, and use only one quarter of the energy. I have to admit, my "too good to be true" alarm just went off, but it appears as though there's a Mitsubishi-built prototype in existence, and side by side comparisons don't lie.

Arasor claims their new Optoelectronics (optics + electronics) chip will allow people to see television more like they see the real world. Brighter color, sharper image, and more clarity amount to a technology people already want. Match that with a cost that's roughly half that of plasma, and these babies should sell like hotcakes. watch for a holiday 2007 release.

Via news.com.au