Guba has been a player in the video sharing and downloading market for years, but today they've reinvented themselves by making major Hollywood films available to download off the internet--legally, and with perpetual ownership.  Currently there are 200 movies and television shows available from Warner Bros., which are available both on-demand (for $2, plus or minus), and to-own ($10 to $20, depending on the title).  The current license allows you to sync the download to a portable device, burn a DVD, and watch it on more than one computer (two, to be exact).

While Guba may be first to the punch, the limitations of their content--Windows-only, lower-quality than a DVD--combined with their pricing structure (which puts most movies very close to the price of a full-blown DVD) means that Guba probably won't blow the download-to-own market wide-open.  Despite the obstacles they're currently facing, the odds are still in Apple's favor to take a large chunk of this pie--the full-blown iPod Movie (or whatever it'll be called), the iTunes Movie Store, and Front Row 3.0 promise to be a powerful triumvirate indeed.

[via TechCrunch]