Media 100 Acquires Adobe, Apple, Avid, Changes Name

Media 100 split from parent company Boris FX in a renegade move Saturday, surprising industry analysts with a hostile takeover of three of its chief competitors: Adobe Software, Apple Computer, and Avid Technology.  Citing their "virtual lockdown on the low-end corporate video market," Media 100 executives were able to negotiate contract terms deemed "favorable and generous" by Apple's Steve Jobs, who walked away with $56 (dollars, not millions) in stock options and an iPod nano.  Jobs stated, "the iPod is now a collector's item," in reference to Media 100's decision to rechristen all future iPods "Media 100 Media Masters."  On the editing front, the company immediately switched Avid's entire NLE lineup back to A/B editing, and plans to fold Apple and Adobe's offerings together into a new program deemed "Final Premiere Pro Pro."  With the acquisitions, Media 100 announced that they have changed their name to Media 1,000,000.

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